Rustic Pathways
DIGITAL MARKETING DESIGN
As the Lead Graphic Designer on the Marketing team at Rustic Pathways, I oversaw projects from start to finish, including; concept, mood boarding, directing, and editing in post-production. The content I created was used for digital marketing materials and social media, along with website assets.
It was an exciting challenge every day to find a balance between the promotion and appropriate design elements to best highlight the intended message to the targeted audience.
In 2019, the Marketing team I was on was awarded Best Marketing Campaign by WYSE Travel Confederation at the World Youth and Student Travel Conference Awards.
Various weekly series graphics and ads for social media.
Art direction for Rustic Pathways online webinar series. I conceptualized the look and feel, collaborated with the Marketing and Country Director teams to storyboard a visual structure for the script, designed the title cards and graphic assets for over 20 country presentations.
Responsive email campaign template with graphics.
Infographic with illustrations and icons in use.
Travel-themed animation for universal 404 landing page.
Website design for online shopping experience.
Examples of digital marketing for Rustic Gear—Top: Email hero announcement. Left: Stop-motion promoting new Explore Tee for social media. Right: Retargeting ad.