Galileo Learning
DIGITAL MARKETING DESIGN
As the Senior Graphic Designer at the Galileo Learning, I oversaw and designed all visual touchpoints including print, digital, video, photo and website content. I led a small team of designers and collaborated to visually guide Galileo’s video production and curriculum teams.
In response to the pandemic, I created far more livestream and vast digital communication assets. My website design and video production skills have been enhanced through the challenges, where my ability to blend design work across digital platforms has given me more experience to see and direct from a much higher level.
Homepage redesign for desktop and mobile.
Art direction for Camp Galileo Anywhere online class. I conceptualized the look and feel, collaborated with the Curriculum team to storyboard a visual structure for the script, designed the title cards and graphic assets, and managed the in-house video production team to produce over 100 virtual class videos.
Digital interactive eBooks: Camp guides for parents (left) and STEAM activity booklet for kids (right).
Various campaign ads for social media.
Art direction for Camp Galileo Themes preview. I conceptualized the look and feel, collaborated with the Curriculum team to storyboard a visual structure for the script, designed graphic assets, and oversaw the video production team to produce videos for 2020 themes.
Lead generation forms—desktop and mobile view. These forms boosted our lead generation on an average of 27%. The top example is a Request Info form landing page. Originally, the lead gen page was not mobile friendly and an outdated format that didn’t sync/track age groups information in Salesforce. Rather than implementing a pop up box on the homepage, we took a less invasive, but consistent approach and added a “subscribe” tab into the navigation bar. When the user clicked on it, a subscribe form slid out/in from the right. This allowed the user interact and fill out the form on their own time.
Website animations: Navigation bar with logo icon transitioning to logo (top), company mascot flying across with core values (middle), and Innovator’s Process infographic (last).
Examples of retargeting and display ads in use.
Art direction for Camp Day recap emails. I conceptualized the look and collaborated with the Curriculum team to storyboard a visual structure for the script. Our Marketing team created an email flow for enrolled families to preview the camp projects for the week and get a daily video update to show what their camper did for the day.