Rustic Pathways
BRAND DESIGN
As the Lead Graphic Designer on the Marketing team at Rustic Pathways, I comprehensively oversaw projects from start to finish, including; concept, mood boarding, directing, and editing in post-production. The content I created was used for marketing materials and other printed brand materials that supported Rustic Pathways’ in the public eye—apparel and travel gear, vehicle wrap artwork, event displays, and resource pieces for partners and educators.
I also created an array of printed materials for the brand which included catalogues, posters, postcards, airport signage, brochures and corporate office mural decals.
Catalog layout design with iconography in use.
Catalog layout design, badge icon and map illustration details.
Catalog layout design, editorial illustration, and illustrated infographic layout (three fold flood).
Vehicle wrap for Rustic Pathways Australia team, T-shirt design and illustrations in use.
Pre-departure travel package for staff and students—Includes T-shirt, guidebook, playing card deck, luggage tags, stickers and travel necessities.
Various illustrated patterns on products.
Infographic examples and layout design in use.
Hand-illustrated country stickers and country landmark mash-up poster.
Pre-departure travel package for students—includes custom fold-out poster map with stickers, patches, and illustrated playing card deck.
Postcards with hand-drawn typography.
Rustic Pathways also has a non-profit division, where I strategized and collaborated with the CEO and the Foundation director to create a clothing line to support funding called Rustic Gear. Every transaction went directly back to a project of the customer’s choice, such as giving access to education for young students, providing new infrastructure in irrigation systems to provide clean water in remote communities, building/rebuilding schools and homes in communities that have been effected by natural disasters and flooding, or supporting a wildlife fund.